We work with brand and franchise teams to evaluate external market dynamics and internal programs and capabilities.  We facilitate cross-functional discussions that focus on the most pertinent opportunities and issues, allowing our clients to quickly align on strategic and tactical priorities.  We then support delivery of business plans to maximize brand or portfolio value over time through R&D investments and customer engagement.  We manage the planning process, freeing up your team to innovate and act.

Hygea Strategies seeks to understand your business needs and the decisions to be made.  We develop a framework to guide data collection and to bring forward the most relevant insights.  Secondary research from credible sources informs our basic market assumptions (definition, segments, size, growth dynamics, competitive set). Primary research identifies and prioritizes market needs, tests new concepts and challenges our beliefs about old and offerings.  We summarize these insights in the context of your business goals to guide planning and investments

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We recognize that presentations are meant to share findings and recommendations, but more importantly they are meant to engage executive audiences and lead them to action. We design business communications that look beyond the results, focusing instead on decisions and outcomes.

Our reports and presentations share data and insights with clarity and purpose, so that clients have meaningful discussion of strategic options, risks and how best to implement.